Yough! is a playful, better-for-you brand built around a surprising twist: a yogurt-based dough. They came to us with a great idea and a clean product — and we helped them bring it to life. From brand messaging to packaging design, we built an identity that felt fresh, fun, and full of personality — healthy without being holier-than-thou. The result? A launch-ready brand with custom illustrations, approachable copy, and an ownable look that turned heads and opened doors.

Role: package design, photography art direction, illustration